Why expensive perfumes are better in quality?

So people believe that the more you pay, the better quality you are going to get. This is not just about perfumes. It includes every product which is available in different qualities and prices. What do you think about this belief? Let’s limit the topic to perfumes and see if it is actuall true. But let me spoil the answer a bit! Yes! It is true! Expensive perfumes are actually better in quality at 99% of the time. 

What makes a perfume good in quality?

When we talk about good quality for a perfume, usually, what we mean is that it has a nice combination of notes, good sillage, good longevity and in some cases a good packaging. The first three qualities are directly related to good ingredients and good ingredients can be the more expensive ones. 

Here are everything that has to be prepared for making a perfume, and pretty much the answer to our question, why expensive perfumes are better in quality: a mature creative perfumer, high quality ingredients, good design for bottle and box, and branding. 

1- a good creative perfumer

Some people may think that perfumery is an easy job that anybody can do. But this is all wrong. Perfumery is a subject you can actually study and get degrees at. There are great masters who can teach you perfumery. But one thing that no one can teach you completely, is creativity. This is something you should learn by practicing and researching yourself.

So far, the price a good perfumer has paid to become what he/she is, can be very high. The better and more creative the perfumer is, the product is also better in quality. This means a more expensive product at last. 

2- high quality ingredients

After you become a good enough perfumer, the quality of the ingredients you use will also matter. Even if you are a magician in perfumery, if you don’t have good ingredients in hand, you can not really create good perfumes. 

What are ingredients used for perfumery? This is a question you must know the answer to appreciate the price you are paying. In order to make a good perfume, different notes and different oils are going to be used. Notes, as we call them, are made from different plants, fruits or anything you can extract from. The process of extracting can be done in different ways which the better ones require more expensive tools. 

Another ingredient used in perfumery is different kinds of oil. Oils, as we all know, are an expensive product in general. As well as the other kind, the ones used for making a good perfume are actually more expensive, too. 

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3- perfect design

Designing a good bottle and a nice box can have a very strong effect on selling the product. So, hiring a talented and mature designer can help the companies sell their product more and more. But this point alone, needs more money. So it can make the perfume more expensive. 

Sometimes, the first thing that attracts a customer is the shape of the bottle on a shelf. Consider brands like Ariana Grande. The most iconic part about this brand’s productions is the design of the bottles and I think it has actually been very successful. 

4- branding

Designing a good logo, a website, advertising and marketing are the last and most important thing a company has to do. Even if you have the best perfumers in the world, the most creative designers and the best ingredient but you don’t have a plan for marketing and advertising, none of them is going to matter.

Planning advertisement and the process itself, hiring a good marketer and providing them all the need can be very expensive. So the final product is going to be expensive as well.

Conclusion

So, you might actually find a very cheap perfume which is good in quality and everything, but that happens only if you are very very lucky, in normal cases, you should consider the brand you are choosing and all of the facts available about it. You might want to know the best perfumers and study the ingredients they use. But if you don’t have the time for researching, just try spending some more money. Not in every case, but in buying a good perfume you are not going to regret it.