Moena 12 | 69

Moena 12 | 69 by Carta is a Oriental Woody fragrance for women and men. Moena 12 | 69 was launched in 2017. The nose behind this fragrance is Heather D'Angelo. The fragrance features Tea, Woody Notes, Moss, Tobacco Leaf and Ginger. The first offering from Carta, Moena 12|69, is the first ever fragrance to feature Moena Alcanfor, a rare essential oil steam-distilled from the lateral branches and leaves of Moena trees. The numbers in the fragrance name correspond to the geographical coordinates where the oil is sourced: the Tambopata Province of the Peruvian Amazon at 12.58° South, 69.19° West. A close botanical relative to the highly endangered rosewood (another Amazonian tree popular for fragrance), Moena Alcanfor is a new sustainable alternative and it ushers in a promising future for the region’s delicate ecosystem. Its woodsy aroma ignites emotions, purifies and uplifts the spirit, and eases anxiety. Moena 12|69 features notes of wild Peruvian moena, soaked moss, golden ginger, brewed tea, tobacco leaves and redolent woods. A portion of the proceeds from Moena 12|69 sales are returned to Camino Verde, the only organization in the world distilling Moena Alcanfor. Moena 12|69 is available as a 50 ml extrait de parfum made in small batches and bottled to order. The fragrance was first released in 2017 in a limited edition of 300 bottles.